Bajaj has named Nepali martial artist Rabindra Dhant as the brand ambassador for its Pulsar NS series of motorcycles in Nepal.
The company announced the partnership in Kathmandu on October 1, 2026.
The campaign is built around the idea "Raw Power Meets Raw Power." Bajaj says it brings together Dhant's personality and the strong performance of the Pulsar NS.
The company describes Dhant as a man known for his strength, speed and confidence. It says these qualities fit the power, performance and "muscular streetfighter design" of the Pulsar NS.
Bajaj says the deal is meant to further reinforce the performance-focused identity of the Pulsar NS series.The company also wants the link between the two to strengthen and differentiate the Pulsar brand personality.It describes this link as a shared spirit of power and performance.
As ambassador, Dhant will appear in various Pulsar NS brand communications, campaigns and consumer engagement activities.These campaigns will talk about the features and technical side of Pulsar motorcycles. They will also focus on power, confidence, performance and bold character.
Bajaj expects the partnership to build a stronger bond with young riders and customers who like performance-focused motorcycles.
Customers can follow Bajaj Nepal's official social media channels and other platforms for upcoming campaigns and content featuring Pulsar and Dhant.
